Follow Your User’s Journey
Don’t miss the opportunity to re-engage with user once they have left your site. Through Retargeting, you can show your display ad to an audience who has previously visited your site and remind them why they should return. Reach potential customers who already recognize your brand across the Google Display Network and Facebook.
It often takes many touchpoints to convert a customer and retargeting is an important touchpoint in a user journey, since they have already engaged with your brand. Brands with more touch points are more likely to be selected by consumers.
Build Smart Audiences
Retargeting gives you the ability to create segmented audiences based on how a user engaged with your site. For example, if a user reaches the checkout page of your site but does not complete their purchase, you can reach them through unique ad creative. The more focused your audience lists are, the more relevant your ads will be.